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7 Benefits Of Having A Mobile App

Communication on the internet is developing at breakneck speed with technological advancements. One website is no longer enough! Now your website must be fully mobile-friendly, or else you can lose most of your audience. Therefore, you have two solutions left: the mobile version and or the mobile app development.

Today, we will explain to you the benefits of having a mobile app developed for your business.

 

Differentiating mobile app from mobile version of website

Website

The company website is developed to navigate on the big screen, from the computer. Today's website is still essential because it allows you to communicate on the internet and share useful information with your customers and potential customers.

With the growth of the mobile web, we are witnessing more and more responsive websites appear. Those are websites that are developed to automatically adapt to different screen sizes.

However, they are still quite limited to complex website projects. Creating a responsive website is still one of the most popular ways to adapt a website with mobile navigation.

Mobile version of website

The mobile version of the site is simply a copy of your website, designed to fit the screen of a smartphone or tablet. This is usually a simpler version, allowing you to quickly refer to content on the touch screen, from a web browser.

If your website doesn't have a copy on a mobile device or doesn't respond, it may not be readable on a smartphone. And so lost a large number of viewers.

Links to the same content on your site or your mobile version will be different, which can cause compatibility issues. The mobile version does not take into account the size of the screen for which it is advised, which is not suitable for 100% of smartphones and tablets.

Mobile application

Unlike the mobile version, which can be viewed from a web browser, the mobile app is like software that you can install on your smartphone. If your customers install your mobile app, they'll be able to access the content of that app directly thanks to the logo on the phone's menu.

Note: These concepts can completely complement each other. Even as smartphone internet browsing becomes more and more popular, having a classic website is still essential.

7 Benefits Of Having A Mobile App

Connecting with customers

Downloading the web app is already the first step. This way you can be sure that everyone who has downloaded the app is sensitive to your messages and products/services. Live presence on the audience's smartphone is already a big plus!

Simplifying access to content

To access your app, customers will only have to click on the icon. In contrast, visiting a website or mobile device requires a Google search or know a URL. By making your content more accessible, you can be sure that your customers will refer to that content more often.

Sending notifications easily

Unlike websites, mobile apps allow you to send push notifications directly to your audience. Do you have important news to share? Do you want to carry out a promotion campaign? Would you like to talk about a company event? Your app will allow you to send notifications to everyone who has that app installed and therefore to make sure your message is seen.

The tool is specifically designed

Of course, he website or mobile version is limited. In contrast, mobile app design is tailored to your needs and that of your customers. You can create the perfect tool to help you disseminate information, boost your online sales, or even strengthen your relationship with your customers.

Taking advantage of all the possibilities of smartphone

Having a mobile app is also an opportunity to use new tools, such as geo-positioning. A user approaches your store? Why not encourage them to buy there with a targeted promotion?

You can also integrate the use of microphone or camera in your application. The possibilities of making the app into a unique marketing tool are endless and the only limit is your imagination!

Communication opportunities

Launching a mobile app can be an opportunity for a real media campaign, which will allow you to promote both your app and your business. On the contrary, launching a mobile version of a website will no longer impress anyone!

More serious image investments

Today, most companies offer a mobile version of their website. In contrast, not many companies develop mobile apps yet. Therefore, this is both an opportunity to differentiate yourself from the competition, and present a serious and professional image to the audience. 

Enhancing brand image

If one of your customers has a mobile app installed, they'll see your icon every time they open their phone. What better way to strengthen your brand image and ensure that you won't be forgotten?

ZinPro's mobile application development service

As you have known, creating a mobile app has many benefits, of course that it is used by your customers. Precisely designed and tailored to suit your customers, a mobile app can simply boost your sales and business communication.

Once you have an idea for a mobile app, all you have to do is to develop it! If you need serious and experienced developers to do this, you can count on the ZinPro team. Our dedicated development team can actually develop an app specifically for you, whether for iPhone, Android or Windows Phone. It should be noted that a mobile app is often harder to develop than a simple mobile version of a website.However, all will be handled neatly and professionally at ZinPro. If you are looking for an on-demand mobile app development unit, do not hesitate, please contact us via hotline +84-835-299 922 for more detailed advice and support.

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