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Learning the development of mobile applications in 2021

Mobile application overview

The mobile app must be downloaded to the mobile device and will take up a certain portion of the device's memory. They require dedicated development time, which will typically double if they are released on both iOS and Android.

As we saw above, a mobile application undergoes certain updates throughout its lifecycle, therefore, it requires the installation of additional data. Mobile apps have the advantage of being able to offer content that is different from the content on your site: therefore you can create an addition between these two communication tools.

Your mobile app may not require permanent Internet access, especially if all data is stored in your app.However, if the data is stored in the cloud, it still needs constant internet access.

Some mobile apps offer to download certain data so that it's available offline, which has the advantage of giving you access to the data you use most often.


Mobile application development - a new way of communication and marketing for businesses


Digitalize your business

The right mobile application design helps your business strengthen the ecosystem of digital media tools you may be deploying.

Indeed, it will complement your site, for your different pages on social networks and online review sites, and for your Google My Business description.

Having a mobile application is a sign of strong digitization. This is an important asset for your company's brand and online presence. This will allow you to stand out from your competition, because finding large companies on a download platform is more common.


Mobile app launch strategy and mobile app version creation strategy

Launch on the market

Launch strategies are essential to integrating enterprise mobile apps into the ecosystem of digital media tools. A successful launch strategy will allow you to benefit from people who use your existing media while attracting new leads.

A media campaign as talking about the app on your website or in a social media publication is a good idea. But it is also possible to consider a printed media campaign with posters or leaflets on it that will be printed with a QR code allowing you to download the app.

This is your chance to launch your mobile application on the market at first with the essential functions.

Update your app to engage users

Expanding the addition of different functions over time allows you to better manage your production costs, but that's not all.

Updating the mobile app is essential to keep your community of users productive.This effect erodes over time: therefore, in order to retain your users or attract new people, you need to be interested in adding new features to your mobile application.


Better approach to customers

Thanks to its mobile application, you can learn more about customer profiles and habits. You can collect information about your users and this, in some respects. 

Collect personal data

Through the mobile application, businesses can collect some useful informations about customers such as email, date of birth, address / post office, phone number ... However, the mobile application of the business also needs to ensure personal data for users.

Personalize and analyze user behavior

Based on the personal data and interests you may have collected, businesses can personalize the user experience of each customer. This will in particular allow you to adjust your versioning strategy, to create the most optimal application for your community of users.

If you want to develop a mobile app for your business but do not know where to start, you can outsource mobile app development services in Vietnam, please contact us via Hotline: +84-835-299 922 for dedicated advice and support. ZinPro's team of experts will help you design the right business application.
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