Good tips

Website Development Tips Help You Sell More

Are you ready to start an online business? You can now sell products or make appointments directly from your website with ZinPro's sales website development offers. In addition, our integrated marketing features will allow you to drive sales to grow your business.


Sales potential on e-commerce website

Today, you can start an online business at a reasonable cost. Therefore, it's no surprise that sales on e-commerce sites are increasing year by year.In the retail sector, e-commerce reached $3.53 trillion in sales globally in 2019, and that number is expected to rise to $6.54 trillion by 2022. 

Obviously, the need for online spending is huge. And if you are an ecommerce business owner, you need to reach these customers. What you need is an attractive and simple website that customers can use easily. And, of course, it should make the buying process easier.


How to create an effective e-commerce site

The success of several e-commerce websites depend on many different factors. For starters, all of them are developed for ease of use, including:

  • User experience.
  • Cross-platform adaptability.
  • Website layout and visual development.

Effective websites are usually clear, easy to understand and easy to use. And the first step towards this goal is to adopt a simple and neat development. Here are some website design tips that you need to keep in mind:

Tip 1: Simplifying

Adding too many interactive features or graphics to a website can overwhelm your customers with information and scare them. 

When it comes to sales website development, simplicity is key. No one wants to have to click on five pages, manage a million pop-ups, or search for a navigation menu that doesn't exist. Development errors result in customer loss and therefore sales will decline.

Minimalism is one of the hottest development trends in 2020, and it's still popular in 2021. Factors such as large fonts, product-focused layouts, and extensive use of white space will be visually appealing and give customers the opportunity to relax against other bulky websites.

Other factors contribute to a simple development:

  • Content is easy to understand.
  • The font is simple and easy to read.
  • Ccolor palette is unified.
  • Navigation elements is clearly identifiable.
  • Product catalog is easy to access.
  • It clearly present and describe your product to customers and let them know how to buy it.

Tip 2: Using images and colors to your advantage

Images increase conversion rates, sometimes up to 40%. So highlighting them is essential. Customers want to know what they are buying and see it from all possible angles before they decide. Professional, sharp photos of your products will create trust for customers.

Using color psychology in your e-commerce website development can also encourage customers to take action. From the background color to the color of the button, every choice can lead to conversions.

Tone: Think about the tone you envision for your brand, which can be a whimsical, serious, or completely unusual tone.

Value: Colors like elegant black and sparkling gold can convey a sense of luxury.

Time interval: some colors give a classic or futuristic feel.

The combination of color and image can arouse emotions and motivate a person to take action.It is possible to increase click-through rate up to 34% with just a red button.

Tip 3: Optimizing your website for mobile and making sure it loads fast

We all know that, more and more users are browsing the web from smartphones. Some people don't even own a laptop or desktop computer anymore. The phone is their only source of Internet access. Younger customers, especially those from Generation Z, mostly browse on mobile devices.

If your website doesn't perform well on mobile devices, you will lose sales. Visitors will be annoyed and will move to another page.

Your website must scale to the size of the smartphone screen when it loads, and the images must load correctly. Navigation links and buttons will work as well and intuitively on mobile devices as on a laptop or desktop. Make sure you keep the same functionality and clean style as on your desktop-friendly site, especially on your checkout page. 

Your website should also be fast. If the page is slow, visitors will misjudge your site, and even your brand, before they see an impressive product. A 4-second page load waiting time resulted in a 25% loss of visitors.

To avoid long load times, consider a minimalist development and be mindful of the widgets you use. Avoiding overloading your e-commerce store page with interactive graphics or random blocks of text. They will prolong the loading time. Using nice images, but make sure they're not in an overly heavy file format. High-quality JPG images look great on the web, while large PNG files take longer to load.

Tip 4: Providing a simple and smooth payment process

Give your customers flexible payment options. Keep the number of fields for customers to fill in as little as possible and only ask them to provide the information they really need. Label these fields explicitly. Allow them to preview products in their cart with descriptions, so they can check out what they're buying.

Also, don't wait until the end of the purchase process to report any shipping or other incidental costs. If you reach the end of 'confirm purchase' and see a much higher total than expected, customers will judge you as dishonest to them and lead to cart abandonment. 

Show the available shipping options and their costs. Display your return and refund policy on the checkout page so customers know exactly what to expect in the event of a product return. The sales policy is applied transparently to give users a little more peace of mind and give your website more credibility.

Tip 5: Using comments and testimonials

One of the first things people do when looking for a new product is to see customer reviews. What do others think of the product? What do their friends think of it? How is their experience with your business in general? This is the kind of information you want people to see.

Add a review system and ask customers to leave honest reviews. Of course, try to get as many positive reviews as possible. A 4 or 5 star rating greatly enhances trust in your brand. And people who trust you are more likely to buy your product or service.

Also, let you display testimonials on your website. Add them to your blog or checkout page. Add photos of your customers to their testimonials if you can. Positive reviews with real faces, not just avatars, play a huge role in new customer trust.

Another way to build trust is to post a “Frequently Asked Questions” page. In this section, answer frequently asked questions from customers. Include it in the navigation menu and link to it (if available). You might even consider setting up a forum where other experienced customers can also answer questions.

Developing your own e-commerce website with ZinPro

Developing a website is an easy task. On the other hand, it is harder to create an engaging and intuitive user experience. You should browse the websites of your favorite products for inspiration and notice those that use clean and simple development.

When you're ready to build or improve your online store, find a company that allows you to manage multiple aspects of your business in one place. ZinPro provides website development services, if you already have a website, you can also use our e-commerce integration to connect great business websites with your marketing activities to turn visitors into buyers. Then you can promote your website to your audience professionally so that even more customers can enjoy the user experience provided by your excellent website development.

You can explore our website development service and other services HERE. Or, you can contact hotline +84-835-299-922 to be consulted by our experts.

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